No one can argue technology isn’t critical to our new fundraising strategies – after all, that’s what RallyBound is all about. Even so, it’s important to remember that there is a human touch to fundraising that even the best technology has a hard time replacing.
If you want a donation, you must ask
There are some people who will simply send you a check because of the good work you do. Unfortunately, they are few and far between. The standard “case for support” continues to be the cornerstone of your development plan. Make sure you know it and know how to ask. Those “asks” should now include mobile, social, email and other digital forms but at the end of the day, you have to ask.
Thank before you bank
Thank you notes don’t have to be fancy but they must be sent. Today’s technology can automate a lot for you including thank you notes. But nothing can ever replace a personal note. If you don’t have time to thank them, don’t be surprised if they don’t have time to give.
Money comes from people
Per the most recent GivingUSA report, total US giving is over $373B and of that 71% is given by individuals. But sometimes they don’t give to fundraisers – and that should be ok. They have the right to say no to fundraisers. Technology helps nonprofits reach more of those willing and able to give, but as a nonprofit, are you being as clean on your digital footprint as you are in your newsletters and annual reports? People care and that’s why they give. Make sure you have not gotten too fancy in your design or are including too much jargon in your message.
Fundraising is not a dirty word
Raising money is widely considered one of the hardest jobs for many reasons. First, we have been taught from a young age not to talk about certain topics around the dinner table. Also, there are common misconceptions about the nonprofit sector that no technology can change. We need to help people understand the challenges facing the sector, including the need for private funding.
Remember the “trilogy”
- Believe in your cause – your case for support should shine.
- Believe in yourself – fundraisers like you work hard for your organization and for your community.
- Believe in the basic goodness of people
While the world changes, the fundamentals don’t – you need both a human touch and flexibility and innovation in your technology in order to succeed.
Also published on Medium.