This week we’ve noticed that a number of our clients have launched their #GivingTuesday campaigns this year at least a week before the big day on November 28. While most nonprofits will see the vast majority of their giving happen on GivingTuesday itself, getting donation pages up as early as possible offers a number of advantages, including fine tuning of content leading up to GivingTuesday, as well as creating early buzz and anticipation among supporters.
Here are a few of our clients that have gotten the jump on other charities by firing up a Rallybound standalone donation page for GivingTuesday:
Partnership for Drug Free Kids
This great nonprofit set an initial goal of $10,000. [UPDATE: They far surpassed their initial goal, raising over $27,000 through #GivingTuesday donations!]
Outward Bound School
The Baltimore Chesapeake Bay Outward Bound School has set a goal of $27,000 for GivingTuesday to help support its mission.
YAI has set up a great campaign where the suggested donations are directly linked to benefits for kids at its camp.
Finally, we’ll leave you with this adorable campaign from PAWS Chicago.
Also published on Medium.