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P2P Professional Forum Conference 2018 speakers: Jordan Winn to discuss tributes

With the P2P Professional Forum Conference 2018 two weeks away in Miami, we wanted to start highlighting our amazing clients that will be featured speakers at the summit. We’ll start off with Jordon Winn of Colorectal Cancer Alliance (CCA).

Jordon will speaking on Thursday, March 1, during the 3-5pm time slot that day. She’ll be discussing CCA’s Blue Star Tributes fundraising campaign, which is powered by Rallybound. As the conference program states, Jordon will help attendees learn, “how your group can tactfully and effectively move more supporters to create tribute campaigns and steward donors,” during her talk.

Some current Blue Star Tributes campaigns.

Adding to its many Rallybound-powered online fundraising campaigns, including the Undy Run/Walk series, CCA’s Blue Star Tributes campaign was launched on Rallybound in July 2017, and has raised nearly $600,000 to date. Through the site, which is built on Rallybound’s Memorial Pages template, CCA asks supporters to create a page, “to honor or remember a loved one impacted by colorectal cancer.” Here’s what one supporter’s page looks like:

Individual fundraising page on the Blue Star Tributes campaign.

For many organizations, tribute or memorial campaigns are an expanding category that often resonate with existing and new supporters. As Jordon will cover in her talk, CCA has actually been running the overall Blue Star Tributes program for a decade. She’ll also speak about how it is critical for nonprofits to approach and build these campaigns in a respectful and authentic way. If you are attending the P2P Professional Forum Conference, we hope you’ll check out her talk!

Also, if you have more questions about how tribute or memorial campaigns might help your organization, please speak to our team at the conference and/or visit our booth.


Also published on Medium.